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News from Unity

Unity Health System Recognized for Excellence in Advertising

Unity Health System Recognized for Excellence in Advertising

Unity Health System is the recipient of five awards from the Twenty-Ninth Annual Healthcare Advertising Awards, sponsored by “Healthcare Marketing Report.”

A national panel of judges were engaged in reviewing 4,000 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were bestowed to 253 entries and silver awards went to 245 entries. Additionally, bronze awards were given to 231 entries. Unity won:

• A GOLD for the stairway art at the Blue Cross Arena

• A SILVER for the Unity Ob/Gyn Direct Mail, “Hot Flashes, Hormones, and Hors d’oeuvres”

• A BRONZE for the Thrive Employee Wellness Program Communications

• A MERIT for the Thrive graphic

• A MERIT for the Unity Diabetes Community web site

The Healthcare Advertising Awards is the oldest, largest and most widely respected health care advertising awards competition.

“We’re very proud of the entries submitted to the Healthcare Advertising Awards, and the work done by our staff. It’s always an honor to receive national recognition,” said Wendy Ferrer, director of Unity’s Corporate Communications department.

Unity was also the recipient for a 2012 Aster Award for its Let’s Talk Health: Hot Flashes, Hormones and Hors D’oeurves invitation.

More than 3,600 entries were evaluated on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact by a national panel of judges.

About Unity: At Unity Health System you’ll find the friendliest and most compassionate people dedicated to providing the best possible health care experience. We have over 70 locations in Rochester and Monroe County, including Unity Hospital, located on the Unity Park Ridge Health Care Campus in the town of Greece and the Unity St. Mary’s Campus in Rochester. Key programs include our Joint Replacement Center, Family Birth Place, Spine Center, Diabetes Center, Stroke Center, Brain Injury & Physical Rehabilitation, and Chemical Dependency. Our Center for Aging has the area’s most comprehensive range of services for older adults which includes specialized care for dementia, a chronic ventilator unit, three skilled nursing facilities, assisted living, a short-stay transitional care center, home health services, adult day programs, and The Villages at Unity—an independent senior living community. ACM Medical Laboratory is a world leader of patient and clinical trials testing, with locations in western New York, York, England, and India, and lab partnerships across the globe. Our shared commitment to delivering health care the way it should be is reflected in our overall employee and patient satisfaction ratings and quality outcomes. For more information, visit www.unityhealth.org. ###